Ecommerce speed optimization agencies

406 agencies here work on storefront performance — the time between a tap and a usable page. Speed work has a bad reputation because a lot of it is sold against a score rather than against revenue, and the two come apart more often than the pitch admits. Done properly it is one of the few technical changes with a direct, measurable effect on conversion.

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IT-Geeks

Salt Lake CityShopifyPlatinum partner

IT-Geeks is a Shopify Platinum Partner with 5000+ 5-star reviews and 10,000+ successful projects. We specialize in scalable Shopify Plus builds, high-performance custom apps, migrations, CRO, and enterprise-grade solutions to help D2C and B2B brands grow.

Theme customizationStore migrationSearch engine advertising+8

5.0out of 5, from 5,056 reviews

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Minion

Saint JamesShopifyPremier partner

Minion builds advanced Shopify solutions with custom integrations, automation, web migrations, and ongoing site management. From routing logic to booking systems and complex catalogs, we engineer scalable Shopify infrastructures that drive performance and growth.

Theme customizationOngoing website managementAnalytics and tracking+8

5.0out of 5, from 210 reviews

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Arctic Grey

New YorkShopifyPlatinum partner

Arctic Grey helps Enterprise Shopify Plus Merchants with everything from custom built site optimizations to brand new eCommerce design & development from scratch. We've supported more than 1,000 Shopify stores, covering D2C, B2B, Wholesale, and Point of Sale (POS).

Theme customizationStore migrationCustom apps and integrations+6

5.0out of 5, from 184 reviews

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KLoc

Bengaluru, IndiaShopifyPremier partner

We partner with ambitious brands to design, build, and scale Shopify-powered commerce experiences. B2C/D2C headless,B2B,Plus,Custom Apps, Custom Checkout. Portfolio: Clutch:

Theme customizationB2B EcommerceOngoing website management+8

4.9out of 5, from 621 reviews

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Zettler Digital

Franklin LakesShopifyPlatinum partner

Zettler Digital is a digital marketing agency for Klaviyo retention, paid media and Shopify development. We help brands convert better, keep more customers and spend smarter. Shopify Premier Partners Klaviyo Elite Partners Meta Business Partners Google Partners

Store migrationSearch engine advertisingConversion rate optimization+5

5.0out of 5, from 152 reviews

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RNR Digital Media Group LLC

ThornwoodShopifyPremier partner

We do not solicit. Verify you're speaking to me. We build high-performing Shopify stores backed by proven results. Trusted by leading automotive, beauty, and lifestyle brands for clean design, seamless functionality, and conversion-focused user experiences.

Theme customizationB2B EcommerceOngoing website management+8

5.0out of 5, from 146 reviews

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Jumpstart Commerce

Singapore, SingaporeShopifyPlatinum partner

15 years helping mid-market and enterprise brands build, migrate, and grow on Shopify Plus. Singapore Prestige Brand Award winner 2024 and 2025. Our founder Xavier Lee is an Entrepreneur of the Year. From strategy to store to retention, we ignite growth across APAC.

Theme customizationStore migrationStore build or redesign+3

5.0out of 5, from 92 reviews

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Electric Eye

ColumbusShopifyPremier partner

We help Shopify-powered brands scale smarter. From design and dev to seamless migrations and ongoing optimization. Connect at or email to discuss your project and pricing options.

Store migrationCustom domain setupBusiness strategy guidance+3

5.0out of 5, from 65 reviews

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Hyghstreet

Koblenz, GermanyShopifyPlatinum partner

Hy, we are Hyghstreet. As a Shopify Platinum Partner, we create bespoke Shopify Plus experiences for ambitious consumer brands. We combine strategy, UX/UI, and technology to build high-performing stores that reflect each brand.

Theme customizationB2B EcommerceOngoing website management+8

5.0out of 5, from 61 reviews

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Avid Brio LLP

Ahmedabad, IndiaShopifyBigCommercePremier partner

Trusted by Ambitious eCommerce Brands. We are Avid Brio, an eCommerce development agency that helps ambitious brands unlock growth. From seamless storefronts to powerful backend systems, we build digital commerce experiences that convert and scale. We are dedicated to building commerce that converts and designing systems that scale. From a small studio in India to a global Shopify Premier Partner, our journey has always been about creating eCommerce systems that don’t just sell, but scale. We were founded on one simple belief: great eCommerce isn’t just about building stores; it’s about building systems that drive growth. “Avid Brio” reflects our spirit—Avid for the hunger to solve complex challenges, and Brio for the energy and passion we bring to every solution.

Theme customizationB2B EcommerceOngoing website management+8

4.9out of 5, from 75 reviews

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Total Commerce

New YorkShopifyPremier partner

Building Shopify commerce since 2014. We handle complex migrations, Shopify Plus development, B2B, and ERP integrations, plus SEO/GEO and retention marketing. A Shopify Premier Partner based in NYC, helping brands launch clean, scalable builds and grow lasting revenue.

Theme customizationB2B EcommerceAnalytics and tracking+8

5.0out of 5, from 46 reviews

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Alinga

Casuarina, AustraliaShopifyPlatinum partner

Experienced designers and eCommerce developers specialising in the creation of sales-driven Shopify stores. From startups to established brands or migrating from another platform, our skilled team has you covered. Fast Turnaround Great Results Great Team!

Theme customizationStore migrationCustom domain setup+6

4.9out of 5, from 67 reviews

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Creative971

Dubai, United Arab EmiratesShopifyPremier partner

Creative971, founded in 2016, is a full service Shopify & Shopify Plus E-Commerce Agency based in Dubai, UAE. Creative971 only works on Shopify and Shopify Plus to empower E-Commerce businesses in the Middle East.

Theme customizationStore migrationCustom apps and integrations+8

5.0out of 5, from 42 reviews

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SeedCMS

IrvineShopifyPlatinum partner

We are highly specialized and focused on Shopify and Shopify Plus design and development. With a team of designers and developers in office, we can help Shopify merchants from start to finish. We have 12+ years of experience on Shopify having worked on over 500 stores.

Theme customizationAnalytics and trackingProduct and collection setup+3

5.0out of 5, from 36 reviews

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Seventh Triangle Consulting

New Delhi, IndiaShopifyPremier partner

We empower e-commerce brands with Technology, Design, and Marketing solutions. Over the past 8 years, we’ve successfully transformed 1000+ brands, enhancing their online presence and performance. Transform your e-commerce journey:

Custom domain setupCustom apps and integrationsProduct and collection setup+3

5.0out of 5, from 32 reviews

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WE ARE CRISP

London, United KingdomShopifyPremier partner

We move stores from Magento, PrestaShop, WooCommerce and other platforms to Shopify. 150+ stores launched over 12+ years. We handle Shopify migrations, redesigns and ongoing support for established brands across the UK and Europe.

Theme customizationOngoing website managementStore migration+8

5.0out of 5, from 31 reviews

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Panagora

Stockholm, SwedenShopifyPlatinum partner

A Shopify Platinum agency that delivers highly performing, distinct UI and user-friendly ecom solutions with 100% focus on conversion, site performance, hype and brand desirability.

Theme customizationStore migrationCustom apps and integrations+3

5.0out of 5, from 24 reviews

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Arkhi

Burleigh Heads, AustraliaShopifyPlatinum partner

Strategy, eCommerce and Digital Marketing. That’s us. But, what do you actually need? At Arkhi, we’re not about building greatness in a day. We do friendly, no-fuss service. We lay down foundations where they count—for sustainable growth and results that actually matter

Ongoing website managementCustom apps and integrationsInternational expansion+3

5.0out of 5, from 22 reviews

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Conspire Agency

Los AngelesShopifyPremier partner

Proven track record scaling top eCommerce brands for over a decade. Clients include Zia Tile, Vital Proteins, Cousins Maine Lobster, Hustler Hollywood, BodyBio, Tillamook Country Smoker Jerky, Kinto. Website design & theme development Applications & integrations

Theme customizationStore migrationCustom apps and integrations+7

5.0out of 5, from 22 reviews

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The Working Party

Hawthorn, AustraliaShopifyPlatinum partner

We are the design, development and strategy partner for brand-led retailers committed to growth. APAC's pioneering Shopify Plus agency, our focus on brand and performance is why JB Hi-Fi, KOOKAÏ and Lovisa, choose us for long-term, sustainable growth.

Analytics and trackingStore migrationCustom domain setup+8

4.9out of 5, from 27 reviews

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BOA Ideas

Kfar Saba, IsraelShopifyPlatinum partner

With nearly a decade of global experience, BOA Ideas has built hundreds of Shopify sites, many on Shopify Plus, fully leveraging Shopify’s features. From ERP and CRM integrations to tailored solutions, we deliver streamlined sites for medium to large B2C and B2B brands.

Theme customizationB2B EcommerceCustom apps and integrations+8

5.0out of 5, from 20 reviews

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Coalition SEO

Los Angeles, IdahoShopifyBigCommercePremier partner

Coalition is one of the largest, and most cost effective, digital agencies supporting BigCommerce merchants today.With nearly 300 team members and over 12 years building and marketing BigCommerce stores, we offer an incredible value. And that value isn't limited to mega brands either- whether you are a smaller biz or a Fortune 100 company, Coalition has the capability to support your projects.Coalition's roster of clients includes many notable brands like Roku, Jack Daniels, Walmart, Sony, PayPal, Microsoft and other enterprises. Most of our clients are smaller, but having amazing success working with our teams. Many have grown from six figure GMV numbers to well into the 8 and even 9 figure mark.Contact us today.

Theme customizationB2B EcommerceSearch engine advertising+6

4.8out of 5, from 31 reviews

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Softlimit

New YorkShopifyPremier partner

Softlimit custom builds and optimizes websites for brands on Shopify & Shopify Plus. From personalized growth recommendations to purposeful design choices, we build intuitive and engaging online stores, designed to convert! We provide growth strategy and support as well

Theme customizationStore migrationCustom apps and integrations+3

4.9out of 5, from 17 reviews

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Coldsmoke Creative

Snowmass VillageShopifyPremier partner

Coldsmoke is a Shopify Plus Partner agency that specializes in migrations, theme customization & conversion rate optimization. Ready to hit (and exceed) your growth goals? Our designers and developers are experts at helping $20-$200M brands scale.

Theme customizationStore migrationWebsite audit and optimization strategy+3

4.8out of 5, from 21 reviews

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Cake Agency

Birmingham, United KingdomShopifyPremier partner

We’re a full-service ecommerce agency, specialising in Shopify development and all-round ecommerce consultancy. Founded by retailers, we understand the challenges of running an ecommerce business and take a 360° approach to drive growth and empower businesses online.

Product descriptionsCustom apps and integrationsBusiness strategy guidance+3

5.0out of 5, from 11 reviews

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Fik.life

Madrid, SpainShopifyPremier partner

We transform ideas into connected products & platforms through our expertise on Shopify to drive commerce. We partner with companies and agencies, delivering the best in class development services. Coding is our expertise, Liquid our language & eCommerce our focus.

Analytics and trackingCustom apps and integrationsProduct and collection setup+3

5.0out of 5, from 10 reviews

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西西木(深圳)科技有限责任公司

深圳市, ChinaShopifyPremier partner

WESWOO是一家专注于 Shopify二次开发的中国企业,目前已经在和8家shopifyplus商家,200多家shopify商家建立了长期合作关系,团队中已经有7名liquid 前端技术人员,2名API后端技术人员,2名设计师。 我们擅长的前端技术:JavaScript, Vue, React,Liquid, hydrogen 后端技术:Node.

Theme customizationOngoing website managementStore migration+7

5.0out of 5, from 9 reviews

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Fyresite

TempeShopifyPremier partner

Fyresite is an award-winning Shopify Premier Partner of passionate, creative, and highly technical professionals. With deep roots in automotive and B2B sales, our founders built a team focused on lasting client relationships and deep industry expertise.

Theme customizationB2B EcommerceOngoing website management+8

5.0out of 5, from 8 reviews

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Verz Design

Singapore, SingaporeShopifyPremier partner

Verz Design is a full-funnel Shopify partner design, CRO, SEO & GEO under one roof. We build stores that convert and retention systems that keep customers coming back, owning every stage from first click to repeat purchase.

Theme customizationStore migrationCustom apps and integrations+3

4.6out of 5, from 14 reviews

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10SQ

Cremorne, AustraliaShopifyPremier partner

Specialising in migrations from custom complex technical stacks, we help established brands transition to Shopify Plus and deliver enterprise solutions that scale while driving innovation, trust, and results for leading brands.

Theme customizationStore migrationCustom domain setup+6

5.0out of 5, from 6 reviews

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Pact Studio

Victoria, CanadaShopifyPremier partner

Between $10M and $100M, design and engineering drift apart. Sites break. Performance ROI declines. We fix it: creating brand-led Shopify experiences for luxury lifestyle brands that expect both their site and their agency to perform.

Product photographyBusiness strategy guidanceVideo and illustrations+3

5.0out of 5, from 3 reviews

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That Works Agency

Leeds, United KingdomShopifyPremier partner

That Works is a performance-focused Shopify Plus Partner. We combine creativity with conversion science to turn your store into a high-converting revenue machine. With over £500m generated by our clients every year you're in safe hands.

Store migrationInternational expansionStore settings configuration+3

5.0out of 5, from 1 reviews

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BlackSwan SL

Paris, FranceShopifyPremier partner

We build high-performance "pixel-perfect" custom storefronts & back-end services for DTC/B2B brands. All of our work can be managed natively within the Shopify Plus interface. We help ambitious brands grow big and scale fast while providing unrivalled customer service.

B2B EcommerceStore migrationCustom apps and integrations+3

No platform reviews

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Elva (A Third and Grove Company)

BostonShopifyPlatinum partner

The Shopify Platinum partner for outcome-obsessed brands in beauty, CPG, apparel, footwear, and outdoor. We pair Shopify and CMS expertise with creative strategy, giving clients a true end-to-end partner from vision to execution—like P&G, Amorepacific, and Stanley 1913.

Ongoing website managementAnalytics and trackingStore migration+5

No platform reviews

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Function

London, United KingdomShopifyPremier partner

Function is London's leading Shopify Plus agency. We craft unforgettable customer experiences for the worlds finest fashion, luxury, and skincare brands. With a decade of expertise we can help you with consultancy, design, development, data, migrations and integrations.

Theme customizationStore migrationStore build or redesign+2

No platform reviews

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jixindesign

Hangzhou, ChinaShopifyPlatinum partner

杭州冀信科技专注于shopify搭建、装修、优化、Ui设计开发、速度优化、seo优化等一切有关shopify的服务,超过6000+真实shopify品牌。致力于帮助客户实现网站品牌化和提高网站转化率。 负责人Lemon拥有多年shopify开发、装修、优化经验。shopify官方推荐PLUS合作伙伴。超过4年的shopify经验让我们拥有标准SOP交付流程,不仅可以提供高质量装修风格而且可以提高质量的售后支持。 VX:shopify_lemon 官网支持:

Theme customizationB2B EcommerceStore settings configuration+3

No platform reviews

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Moustache Republic

Sydney, AustraliaShopifyBigCommercePlatinum partner

We specialise in UX/UI design and development, crafting innovative digital experiences for mid-to-enterprise brands with tailored strategies to drive success and ensure future-proof growth. Supported by a dedicated R&D tech department and BigDev Certified Developers, we are the most trusted ANZ BigCommerce agency partner. As the first Elite partner in APAC and thrice BigCommerce Partner of the Year winners, we hold numerous accolades including B2B Specialized, International Partner of the Year, Creative Problem Solving winner, Best B2B Solution, B2B Excellence winner, Excellence in Delivery, and Omnichannel Solution winner. We hold the record for the most complex projects in APAC, with over 40 completed projects.

Theme customizationB2B EcommerceStore migration+8

No platform reviews

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PeakActivity

Boynton Beach, FloridaShopifyBigCommercePremier partner

PeakActivity is a digital strategy and technology implementation company that enables progress for businesses at every point of their digital journey. We focus on four distinct service areas: * Modernization: Modernization of your technology stack and environments to drive transformative results. * Optimization: Optimization of your eCommerce channels to better achieve your business objectives. * Innovation: Utilization of innovative technologies to create breakthrough strategies and solutions. * Engineering Services: Deeply experienced technologists who execute in flexible working models.

B2B EcommerceProduct developmentBusiness strategy guidance+3

No platform reviews

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Shero Commerce

Red Hook, New YorkShopifyBigCommercePremier partner

Shero Commerce is a full-service agile agency specializing in custom BigCommerce sites designed for optimized conversions and long-term growth. Our specialties include design, ERP and e-Fulfillment integrations, Optimization, Paid Search, and Ongoing Support.We're a one-stop source for established mid-size to enterprise businesses who already sell online. Offering unmatched customer services and tech support, we take the time to get to know each of our customers personally, and to form solutions that are expertly crafted to help you achieve your business goals.

Theme customizationStore migrationProduct and collection setup+9

No platform reviews

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TwoGate inc.

Setagaya-ku, JapanShopifyPlatinum partner

当社は、エンターテインメントに特化したソフトウェアソリューションの開発 提供を行うエンジニアリングカンパニーです。Shopifyソリューションを含む20のプロダクトを展開し、初期開発費用ゼロ 月額固定費ゼロを原則とした導入しやすいサービスを提供しております。これまでに400以上のアーティスト、キャラクター、クリエイターを支援し、600以上のアプリケーションおよびWebソリューションを提供してまいりました。

Custom apps and integrationsSystems integrationStore build or redesign+1

No platform reviews

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Vervaunt

London, United KingdomShopifyPlatinum partner

We are a forward-thinking eCommerce consultancy and performance marketing agency, collaborating with ambitious brands to help grow and scale their online businesses.

Store migrationSearch engine advertisingBusiness strategy guidance+2

No platform reviews

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WEBLIFE

Minato-ku, JapanShopifyPlatinum partner

BiNDecでは、ShopifyによるEC構築運用からグロースまでトータルサポートしています。独自のノウハウと技術で自社開発したShopifyアプリの「BiNDecアプリ」を提供することにより、過大なカスタマイズを抑え構築フェーズのリードタイムを短縮するだけでなく、保守フェーズのメンテナンスコストも最適化することで、変化の速いECマーケットに柔軟に対応できることが特徴です。これまで、中規模から大規模の事業者を中心に、350以上のShopifyストアを手がけてきました。

Conversion rate optimizationBusiness strategy guidanceSocial media marketing+3

No platform reviews

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ECOMZIER LLC - Store Migration & Redesign Experts

PetersburgShopifyPlus partner

With a decade of expertise, Ecomzier specializes in delivering top-tier 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗣𝗹𝘂𝘀 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 to businesses of all sizes and industries. We've supported Shopify & Shopify Plus stores, covering D2C, B2B, Wholesale, and Point of Sale (POS).

Theme customizationB2B EcommerceStore migration+8

5.0out of 5, from 437 reviews

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Mandasa Technologies

DoverShopifyPlus partner

Official Shopify Plus Partners. 12+ Yrs of Exp. Specialising in Migrations, Headless & B2B, Custom Apps. Dedicated Growth Teams with 50+ In-House Experts. Enterprise Scale & Custom Strategy, CRO. Partner with the best. Quick Support. Affordable Rates.

Theme customizationB2B EcommerceOngoing website management+7

4.9out of 5, from 1,683 reviews

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Blinc

Los AngelesShopifyPlus partner

Shopify Plus development partner for agencies and brands. We build pixel-perfect custom themes, complex functionality, migrations, integrations, Shopify Functions and custom apps, with rigorous QA, reliable delivery, performance optimisation, and troubleshooting.

Theme customizationOngoing website managementStore migration+8

5.0out of 5, from 311 reviews

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Ecommhawks

Islamabad, PakistanShopifyPlus partner

Award-Winning Shopify Experts Ecommhawks specializes in Shopify store creation, development, CRO, customization, SEO & speed optimization. Boost conversions & grow your business with us. Contact: WhatsApp: Email:

Theme customizationOngoing website managementStore migration+8

5.0out of 5, from 288 reviews

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eBizTrait Inc

Laguna BeachShopifyPlus partner

Expertise in Shopify Store design, Speed Optimization, Theme Customization, Store Migration & SEO. TOP SHOPIFY EXPERTS with 2000+ Jobs Completed! Call Us Email Us: Get In Touch!

Theme customizationAnalytics and trackingStore migration+8

4.9out of 5, from 1,319 reviews

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The Design Archi-Techs, Inc

MonroviaShopifyPlus partner

Performance is our business! We provide solutions to help store owners & marketing agencies to Create new store w/ conversion friendly designs Customize, optimize, update themes Optimize conversion rate, speed up load time, increase ATCs

Theme customizationStore migrationConversion rate optimization+2

5.0out of 5, from 280 reviews

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Voltage New Media Inc.

Victoria, CanadaShopifyPlus partner

AMP UP YOUR STORE 15 years Shopify-exclusive. Plus Partner. The Shopify team DTC & CPG brands stick with year after year. Senior developers, real people you can trust. No contracts, no BS. High-converting design & development that works.

Theme customizationStore migrationStore build or redesign+2

5.0out of 5, from 236 reviews

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Gloross

LewesShopifyPlus partner

Gloross helps ambitious Shopify brands optimize revenue & accelerate growth. With a dedicated team of experts in strategy, UX, design, development, and data-driven conversion optimization, we are committed to delivering tailored solutions that drive measurable results.

Theme customizationAnalytics and trackingStore migration+9

5.0out of 5, from 207 reviews

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Codify Infotech

Surat, IndiaShopifyPlus partner

Top Rated Shopify Plus Experts (8+ Yrs Exp.): 600+ 5-Star Reviews 3000+ Satisfied Customers 2500+ Jobs Completed Super Fast Customer Support

Theme customizationStore migrationCustom domain setup+7

4.9out of 5, from 630 reviews

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Parkhya Solutions

Indore, IndiaShopifyPlus partner

TOP SHOPIFY EXPERTS with 3000+ jobs completed successfully! Hire our best Shopify store designers, developers, and digital marketing experts to grow your online business! Contact: Mobile/Whatsapp: Email: Skype: parkhyasolutions

Product descriptionsStore migrationSearch engine advertising+8

4.8out of 5, from 2,474 reviews

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Insider Media Group

Port Melbourne, AustraliaShopifyPlus partner

Established in 2012, our experienced Melbourne based Shopify team love working with online retailers. From basic Shopify setups, store migrations, search & social marketing, and advanced customisations, our affordable range of services will help build your business.

Theme customizationStore migrationCustom apps and integrations+8

5.0out of 5, from 138 reviews

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Squashed Pixel LTD

Keighley, United KingdomShopifyPlus partner

We are THE expert in all things Shopify. Est. 2009, Squashed Pixel has been helping businesses big and small to grow and sell more online. We specialise in; -Development & Design -CRO -Theme Build -Increase AOV -Site Speed -WMS -POS -Custom Build -Business Growth

Theme customizationAnalytics and trackingStore migration+8

5.0out of 5, from 126 reviews

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Niva Commerce

Wolverhampton, United KingdomShopifyPlus partner

Niva Commerce is a UK & India e-commerce services company helping merchants worldwide with Shopify store setup, custom themes, Figma-to-Shopify development, migrations & integrations. Official emails: &

Theme customizationStore migrationCustom domain setup+7

5.0out of 5, from 124 reviews

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Sounds good agency s.r.o.

Brno, CzechiaShopifyPlus partner

We help B2B, DTC and Omnichannel brands win with better tech! What sets us apart: → Enterprise-grade solutions to break free from limitations → Data-driven decisions creating real impact → Technical expertise for future-proof architecture Top rated Shopify agency in CZ

B2B EcommerceStore migrationCustom apps and integrations+8

5.0out of 5, from 124 reviews

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3oneseven

Munich, GermanyShopifyPlus partner

milo 3oneseven, a designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce shops. 98% of my clients report the ROI of their ecommerce store has doubled after concepting & restructuring.

Theme customizationB2B EcommerceOngoing website management+8

5.0out of 5, from 115 reviews

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MeroxIO IT Solutions

Noida, IndiaShopifyPlus partner

We at MeroxIO aim to provide aesthetically pleasing Shopify solutions, Served over 8k+ merchants across the world. We have expertise in speed optimization to boost conversion.

Theme customizationAnalytics and trackingStore migration+8

4.8out of 5, from 1,512 reviews

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Aeolidia

SeattleShopifyPlus partner

Aeolidia helps you pull the levers that make for a more profitable Shopify website. Specializing in: Strategic branding Complex redesigns & migrations Speedy, on-brand Shopify setups Ongoing optimization & maintenance Klaviyo email marketing & flows

Theme customizationB2B EcommerceOngoing website management+8

5.0out of 5, from 112 reviews

Showing the top 60 of 406. Filter all 406

What is actually slow

On most ecommerce stores the platform is not the problem. The problem is what has been added on top: analytics and ad tags, a reviews widget, a chat launcher, a pop-up tool, a personalisation script, each loading its own copy of a library and each blocking something.

The second cause is images — uncompressed hero art, product photography served at four times its display size, and a carousel that loads all eight slides on page load. Between third-party scripts and images you have accounted for the majority of real-world slowness on storefronts.

The score is not the point

A synthetic performance score is a lab measurement on a simulated device. It is useful as a diagnostic and worthless as a goal, and chasing it produces genuinely harmful changes — deferring scripts that the page needs, lazy-loading the main product image, stripping a tool the marketing team depends on.

Ask instead for field data: what real visitors on real devices experience, which the platform’s own analytics and Search Console both report. If an agency’s proposal quotes only a lab score, ask what it expects to happen to the field numbers, and to conversion.

Questions worth asking

  • What will you remove? The largest wins are deletions, and deletions need someone’s permission. Find out whose before the project starts.
  • Will this survive the next theme change? Some speed work is configuration that persists; some is hand-tuning that the next developer undoes.
  • Are you measuring on the pages that matter? Home page scores are the ones in proposals. Product and collection pages are where the money is.
  • What happens to the tag manager? Most stores have accumulated tags nobody can identify. Someone has to make the call to drop them.

What it costs

A focused pass — images, scripts, obvious blocking resources — is commonly $1,500–$5,000 and is where most of the available gain sits. Deeper work involving theme architecture, critical CSS and third-party replacement runs $6,000–$20,000. Ongoing monitoring so that the gains do not erode is usually folded into a maintenance retainer rather than sold separately.

Other services